True Incremental TV Attribution for Linear TV and Streaming
RSLT TV connects TV ad exposure to incremental business outcomes across Linear and Streaming campaigns. No pixels. No IP tracking. One clear view of performance.
(Year One)
Partnership
(No IP Tracking)
Trusted by brands, agencies, and publishers across every industry,
from retail and non-profit to major financial and regulated services.
Measure Outcomes, Not Proxies
The Metrics That Matter
Drill Down to the Spot and Placement Level
The Core Challenges of TV Attribution: Solved
Apples-to-Apples Comparison
Across Linear & CTV
Across Linear & CTV
Problem: Traditional measurement silos lead to inflated ROAS by double-counting conversions across Linear TV and Streaming TV.
The Solution: RSLT TV unifies all exposures in one framework. We de-duplicate the data to eliminate overlap, delivering a true, accurate Return on Ad Spend (ROAS).
True Incremental Lift
Problem: Most attribution models take credit for sales that would have happened anyway (organic traffic), falsely inflating your ROAS and wasting your budget.
The Solution: RSLT TV establishes a dynamic baseline. We isolate net-new, ad-driven lift so you only pay for performance, not coincidence.
No Pixels. No Blind Spots.
Privacy by Design.
Privacy by Design.
Problem: Attribution platforms relying on IP-address tracking (Identity-based attribution) are losing signal due to VPNs, mobile data usage, and privacy legislation.
The Solution: RSLT TV uses Signal-Based Measurement. We don’t track users; we track impact. This makes us immune to cookie deprecation and 100% future-proof.
The Signal-Based Advantage
- Privacy Safety
- Data Stability
- Unified View
- Measurement
- Predictive AI
- RSLT TV (Signal-Based)
- No PII or IP Tracking
- Immune to Signal Loss
- Linear & CTV Combined
- Continuous & Always-On
- Decay Detection Included
- Legacy IP-Based Platforms
- Tracks Individual User IPs
- Blocked by VPNs
- Siloed & Fragmented
- Disruptive "Go Dark" Tests
- Often Costs Extra
Actionable Intelligence for Growth Marketer
Dynamic Conversion Window Calibration
Stop guessing if your customer buys in 5 minutes or 5 days. RSLT TV automatically calculates your brand’s specific “Time-to-Convert,” removing human error and arbitrary manual settings.
Predict Performance Decay Before it Happens
Creative wears out. Our “Decay Detection” identifies the saturation point, allowing you to swap creative assets before a decline in incremental lift occurs.
Built for Every Type of TV Campaign
- National, regional, and local campaigns
- Always-on and flighted schedules
- Linear TV, CTV, and streaming
Historical TV Campaigns Analysis
Don’t wait for a new campaign to get answers. We ingest your past media logs to measure historical performance.
Beyond Attribution:
Complete Media Intelligence
Marketing Mix Modeling
Long-term strategic planning and budget allocation
Intent Lift
TV Attribution Case Studies
See how advertisers measure true incremental TV impact across linear and streaming.
Frequently Asked Questions
About TV Attribution
How quickly can TV attribution results be available?
Does this work for connected TV and streaming?
Does this work for connected TV and streaming?
Are conversions attributed to TV advertising?
Are conversions attributed to TV advertising?
Does this require lift tests or experiments?
Does this require lift tests or experiments?
How does RSLT TV prevent Attribution overlap?
How does RSLT TV prevent Attribution overlap?
Does RSLT TV rely on pixels, IP addresses, or identity tracking?
Does RSLT TV rely on pixels, IP addresses, or identity tracking?
Does RSLT TV use modeled data or real-world performance?
Does RSLT TV use modeled data or real-world performance?
Does this work for national and local/regional campaigns?
Does this work for national and local/regional campaigns?
Can RSLT TV predict creative fatigue?
Can RSLT TV predict creative fatigue?